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Thursday, May 6, 2010

"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".



Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Search engine optimization (SEO) is critical to the success of your website

by: Sharifah Hardie
, Drive Visitors To Your Website And Increase Your Market Share.

SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site.
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The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.

Please note that optimizing your web pages to get high rankings takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

Every time you improve your site, you need to allow time for the full effect to show in search engine results. Don't tweak your web pages too frequently. The time and effort is better spent on adding high-quality contents to your site and building inbound links.

Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

Tuesday, May 26, 2009

7 Budget Friendly Internet Marketing Tips

t seems everyone now is watching their money and looking for ways to stretch their marketing dollar. Here are 7 Budget Friendly Internet Marketing Tips. Every tip listed can be implemented for under $200 (for the entire year) plus a little elbow grease! How’s that for stretching your dollars!

1. Get a website-$80 a year or less

If you’ve got one-great-make sure its updated. If you don’t have one you need two things to get one up by the end of day. You need a domain name and then domain hosting. You can do both at GoDaddy.com or HostMonster.com. You can walk away with a basic plan for less than $100 a year. Next, Install WordPress and the Atahualpa* theme (google ‘Atahualpa wordpress theme’ to find) and build a quick website. Do not get roped into using the website builder software that comes with web hosting. WordPress is FREE and comes a lot of support from others who use it at wordpress.org. Bare minimum your website needs is information on how to contact you (phone/email/physical location), list of your products services. Add some pictures and you’re good to go.

2. Start Blogging-FREE

Why? How? Oh my! Here’s how to make it really simple. Again, you’ll need WordPress and the Atahualpa theme installed at www.yourdomain.com/blog (ask your hosting provider how to do this if you don’t know how). Then 3 times a week- type a brief message/article/how-to tip/customer interview/monthly special as a blog post. You can google things like ‘blog post ideas for small businesses’ and get a lot of tips on things to blog about.

3. Create a Facebook Page for Your Business-FREE

Get your business a Fan Page set up on Facebook. Go to: http://www.facebook.com/pages/create.php and walk through the step for setting up a Fan Page. After you set up a Fan Page-send an email to all your current clients and customers asking them to join. Whenever you make a blog post-send an update to your fans. Also keep fans updated on specials or discounts that your business might have. Think about offering a “Facebook Fans Only” special.

4. Create a Facebook Group-FREE

A business Facebook Group will let you communicate and get to know your current customers. A group allows you to privately message members much like someone being on an email list. You can also have discussions in the group about products or services that you offer.

5. Create a Twitter Account-FREE

Local News stations, police departments and local newspaper have started using Twitter to keep followers up-to date. After you set up a Twitter account, invite all your current clients and Facebook Page friends to follow you on Twitter. Then begin watching the conversation. Start by re-tweeting what others have said. That means copying something that some else has said in your tweet update box and putting a “RT” in front of the message then sending it out to your followers. This allows the message to be seen by others in your group that the original message might not have been seen by. It builds trust and loyalty. People like when you acknowledge what they say or do. Then tweet about things that are going on with other local businesses that are tweeting.

6. Start or continue your email newsletter-$120 or less

If you are blogging this can seamlessly be tied together so that every blog you create automatically gets emailed out to your newsletter subscribers. I recommend iContact for this as their service allows for autoresponders, email newsletters, surveys and RSS feeds. If you are blogging 3 times a week-there are 3 emails that go out to your subscribers every week! Plus if they like the article it’ll drive traffic back to your website.

7. Set Up Google Alerts-FREE

Go to alerts.google.com (you need to have a gmail account-create one if you don’t already have) and type in the name of your business in the ‘search terms’. Select Type: “Comprehensive”. Select ‘How Often”: As-it-Happens and have it delivered to your gmail address. This service will send you an email anytime your company name is mentioned.

Also set up google alerts for general industry terms or products that are related to your business. This will provide you with ideas for writing blog posts as well as quickly keep you updated on what’s being said about your business and your competition.

There you go! If you’ve already got all these in place-Super Job! Watch out for a future article on “Advanced Budget Friendly Internet Marketing Tips!”

Article Source:
http://www.articlecity.com/articles/marketing/article_4588.shtml

Real and Legit Online Jobs

by: Neo Challanger



I bet you are sick and tired of trying to find a Legit and Real Online Job .

By the time you are reading this article there is a big chance that you have been already assaulted in your online job search by hundreds of "How to earn 5000$ in 3 days" or similar "instant success" e-books. And that success is always 29, 39, 49 dollars away. Maybe you bought some. Maybe you tried some of their methods (although it's almost always the same method just in different words). Did it work? Well, I guess you wouldn't be reading this if it did :) The thing is when searching for online jobs, 99% of the results are one of these 3 things : an "instant success e-book" promoting site, a pay-per-click campaign (that will probably get you 10$ a month if you are lucky), and a pay-to-read-emails campaign (you will probably earn a little more than a pay-per-click campaign but still laughable).

Ok, but you are looking for a REAL ONLINE JOB not for 50$ tips and tricks books, or 4 clicks per day! You want to work from home or somewhere else! And as everyone you have tons of reasons to want that ! Who wouldn't you want to work from the confort of your home, with a free to choose scheduale, no screaming boss in your back, maybe working on your laptop on the sunny beach or in the shade of that nice tree in your beautiful garden. No more busy traffic, no more crowded buses etc. Or maybe you just want to get an online job for that extra income.

When the search engines are suffocated with links of e-books and other products, you have a 1 in 1000 chance to actually find a real online job when you search for one.

All of us have been there. All of us have tasted the frustration of surfing hours and hours per day and never finding a decent job. That's what my project is all about. Creating a source of Real, Serious, Online Jobs that anyone can find gathered in one place. With updates on a regular basis. For free. No catch. I invite you to use my new Real and Legit Online Jobs Project.


rticle Source:
http://www.articlecity.com/articles/online_business/article_6034.shtml